Luxurious hotel in Central Europe, for which we designed strategy, logo, and comprehensive visual identity.
Luxurious hotel in Central Europe, for which we designed strategy, logo, and comprehensive visual identity.
Luxurious hotel in Central Europe, for which we designed strategy, logo, and comprehensive visual identity.
About
How We Helped the Client Solve Their Problem Strategically
Client
Damian Jasna is one of the biggest and most luxurious mountain resorts in Central Europe, located in Jasná, Slovakia. With top-tier amenities such as a spa, fine dining, valet parking and even a cinema, it is one of the finest in its class.
Problem
Built with the aim of offering the ultimate holiday experience in the mountains, it was essential to convey this message effectively through its marketing communication.
Solution
I developed a comprehensive design system for Damian Jasna, strategically positioned it in the market, and crafted a distinctive brand identity that truly represents its essence.
About
How We Helped the Client Solve Their Problem Strategically
Client
Damian Jasna is one of the biggest and most luxurious mountain resorts in Central Europe, located in Jasná, Slovakia. With top-tier amenities such as a spa, fine dining, valet parking and even a cinema, it is one of the finest in its class.
Problem
Built with the aim of offering the ultimate holiday experience in the mountains, it was essential to convey this message effectively through its marketing communication.
Solution
I developed a comprehensive design system for Damian Jasna, strategically positioned it in the market, and crafted a distinctive brand identity that truly represents its essence.
About
How We Helped the Client Solve Their Problem Strategically
Client
Damian Jasna is one of the biggest and most luxurious mountain resorts in Central Europe, located in Jasná, Slovakia. With top-tier amenities such as a spa, fine dining, valet parking and even a cinema, it is one of the finest in its class.
Problem
Built with the aim of offering the ultimate holiday experience in the mountains, it was essential to convey this message effectively through its marketing communication.
Solution
I developed a comprehensive design system for Damian Jasna, strategically positioned it in the market, and crafted a distinctive brand identity that truly represents its essence.
Brand Strategy
In a category where everyone is going for the obvious, we took the turn in the opposite direction.
Our aim was to set the brand apart from the conventional style and obvious luxury typically associated with our competitors.
Brand Strategy
In a category where everyone is going for the obvious, we took the turn in the opposite direction.
Our aim was to set the brand apart from the conventional style and obvious luxury typically associated with our competitors.
Brand Strategy
In a category where everyone is going for the obvious, we took the turn in the opposite direction.
Our aim was to set the brand apart from the conventional style and obvious luxury typically associated with our competitors.
Unique position in the market
I created a distinct brand identity in which I married mountain environment with a minimalistic premium style. I aimed for a luxurious look without being too flashy. Instead, I based the whole design system on the idea: “less is more”.
Unique position in the market
I created a distinct brand identity in which I married mountain environment with a minimalistic premium style. I aimed for a luxurious look without being too flashy. Instead, I based the whole design system on the idea: “less is more”.
Unique position in the market
I created a distinct brand identity in which I married mountain environment with a minimalistic premium style. I aimed for a luxurious look without being too flashy. Instead, I based the whole design system on the idea: “less is more”.
Design direction
Expressive, ornamental and flashy was replaced with clean, refined and sophisticated. The result? New brand identity defined by simplicity, lot of negative space communicating abundance, and clean layouts to evoke the feeling of sophistication.
Design direction
Expressive, ornamental and flashy was replaced with clean, refined and sophisticated. The result? New brand identity defined by simplicity, lot of negative space communicating abundance, and clean layouts to evoke the feeling of sophistication.
Design direction
Expressive, ornamental and flashy was replaced with clean, refined and sophisticated. The result? New brand identity defined by simplicity, lot of negative space communicating abundance, and clean layouts to evoke the feeling of sophistication.
Logo
Simple, yet Elegant
Logo
Simple, yet Elegant
Logo
Simple, yet Elegant
Logo Design
For the logo, I chose an abstract mark to communicate the brand’s serious and refined character. But I still wanted it to be evocative.
So I decided that shapes of the logo should be inspired not only by the hotel’s architectural features but also its environment. The result is a simple mark that works in any environment.
Logo Design
For the logo, I chose an abstract mark to communicate the brand’s serious and refined character. But I still wanted it to be evocative.
So I decided that shapes of the logo should be inspired not only by the hotel’s architectural features but also its environment. The result is a simple mark that works in any environment.
Logo Design
For the logo, I chose an abstract mark to communicate the brand’s serious and refined character. But I still wanted it to be evocative.
So I decided that shapes of the logo should be inspired not only by the hotel’s architectural features but also its environment. The result is a simple mark that works in any environment.
Visual Identity
Identity inspired by its environment and architecture. Different from competitors. Unique in its segment.
Visual Identity
Identity inspired by its environment and architecture. Different from competitors. Unique in its segment.
Visual Identity
Identity inspired by its environment and architecture. Different from competitors. Unique in its segment.
Marketing Colletaral
Everything from business cards to hotel merchandise and social media design.
Marketing Colletaral
Everything from business cards to hotel merchandise and social media design.
Marketing Colletaral
Everything from business cards to hotel merchandise and social media design.
Strenghten your reputation
Dominate your industry
Engage more customers
Strenghten your reputation
Dominate your industry
Engage more customers
Strenghten your reputation
Dominate your industry
Engage more customers