We helped Kubínska become one of the most popular ski resorts in Slovakia
The beloved Kubínska ski resort had big ambitions – not only to be popular but also to become a modern ski destination with an outstanding user experience. To succeed, they needed a strong foundation in the form of a memorable brand and a high-performing website.
About
How We Helped the Client Solve Their Problem Strategically
🎯 Goal
The client aimed to increase brand awareness through digital marketing and boost online sales of ski passes on their website.
❌ Problem
A generic logo, a long name, and the lack of a visual identity that could consistently represent the brand.
A subpar user experience on the website, damaging the resort’s reputation, confusing customers, and discouraging purchases.
✅ Solution
Memorable and comprehensive design system (logo, name, visual identity) that effectively presents Kubínska in both digital and physical environments, differentiating it from competitors.
Intuitive and modern presentation website with all the necessary information at hand.
Seamless ski pass e-commerce platform with an excellent user experience that drives sales.
Logo & Visual Identity
The resort is known for its sunny slopes, family-friendly atmosphere, and year-round entertainment—features that we sought to highlight in the new visual identity we designed for Kubínska.
Easily recognizable heart symbol that accompanies Kubinska across all communication - visually and verbally.
Online Brand Manual
We wanted to make working with the brand identity easy and intuitive. So, we created an online brand manual—a one-stop place where clients can access all brand assets and download them with a single click.
Visual Identity
Design system that effectively identifies Kubínska both online and in the real world.
Presentation Website
We completely modernized the website’s UX and UI.
Design, information structure, loading speed—every detail was fine-tuned to provide users with the best possible experience and ensure nothing discourages them from making a purchase.
📈 68 %
Increased average time spent on the website
2.9 → 4.2
Higher number of pages viewed per session
Website
The result is a website designed to systematically turn visitors into customers
Ski Pass E-commerce Platform
An intuitive e-skipass platform that, accounted for 71% of total sales over the period of two years – exceeding the original 🎯 goal.
71 %
Online purchases through the e-shop
32 %
Increase in user interactions
Referencia
“Communication with Mucha & Had was prompt and thoughtful. They built a strong foundation for our marketing—a well-defined visual identity and a user-friendly website. From there, it was easy to develop additional marketing activities that brought us closer to our audience. We highly recommend them!”
Vladimír Klocok
Owner, Kubínska
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